The word creativity gets thrown around these days like a baseball in the backyard. It seems like everywhere you turn someone is suddenly creative, or at least can buy a book or watch a video and POOF you're magically creative. Creativity, is something you are born with, some are born with very little, and others have so much it drives them crazy. Whatever the case may be, creative expression takes time, practice, and a heck of a lot of hard work to become mediocre at best. One figure that gets tossed around is the 10,000 hour one. That is, it takes 10,000 hours to master a task. It's a rough figure, but it works. The problem of course is, when and how do you count. As photographers, we measure our time in fractions of seconds: 1/100, 1/400, 1/10, and so on. That would take a long time to master photography. Add in Photoshop, light/ flash control settings, learning to read natural light, making digital files print ready, and the list goes on and on.
It's amazing to hear people say all we do is push a button, the camera does all the work. When camera manufacturers have dial settings like: Ansel Adams, Chase Jarvis, David Ziser, or any other great photographer right at your finger tips, then yes it will only be a button push. Until that happens take a moment to see it's more than just a push of a button. Below is a set of images. The first is a straight out of camera photograph. The second, is a photoshopped version with creative twists. The third, and final photograph, is a print ready version. They say the proof is in the print. Well, in this case, it will have to stand as the proof is on the screen.
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